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Listing Strategy

159 Chaplin Road, Eastford, CT
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Our Track Record

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Sales Performance
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Awards
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Community Involvement
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Notable Achievements
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Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

Exceptional Service and Support During a Challenging TimeI am writing to express my heartfelt gratitude and appreciation for Sara Jayne Ritchie, who went above and beyond in providing professional and friendly service to my family and me during a difficult time. From the moment we engaged with Sara, it was clear that we were in capable and caring hands.Throughout the entire process, Sara was there and demonstrated an exceptional level of expertise and dedication. She was always available to answer our questions, provide guidance, and offer reassurance when needed. Her deep knowledge of the real estate market and keen attention to detail ensured that every aspect of our transaction was handled smoothly and efficiently. I reached out to Sara on more than one occasion in a emotional state and she was there to assure me and provide an honest opinion that would guide me through the process and not necessarily always in her best interest but in my best interest on every front. Her honesty has left me with a friend and not just a real estate agent. What truly set Sara apart was her genuine compassion and understanding of our unique situation. She took the time to listen to our concerns and tailored her approach to meet our specific needs. We were seeking a residence for myself, having recently lost my husband, and looking for a home that would provide a warm environment for my elderly parents whom were also leaving their home to move in with me. The home we needed had to fit the needs of two families and become a forever home for ageing parents. Sara provided a compassion for our needs, privacy where needed, her opinion and honesty and a genuine care for our needs. Her warmth and empathy made a significant difference, turning what could have been a stressful experience into a positive and rewarding journey.Thanks to Sara's unwavering support and commitment, we were able to find the perfect home for our family and were able to find a buyer for my parents home as well. We are incredibly grateful for her hard work and dedication, and we wholeheartedly recommend Sara to anyone seeking a real estate agent who truly cares about their clients.Thank you, Sara for your outstanding service and for making a lasting impact on our lives. You are a forever friend. Stop by, I have something for you.
[Read More]
Sara has been an incredible asset in my real estate journey, helping me successfully close on multiple homes. Her deep knowledge of the local market and neighborhoods has been invaluable in finding the right properties. She’s a skilled negotiator, always advocating for my best interests and ensuring I get the best deal possible. Sara’s expertise in navigating the home-buying process made everything seamless and a lot less stressful. I highly recommend her to anyone looking for a knowledgeable, reliable, and skilled realtor!
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Sara did an amazing job helping us with purchasing our first home! She is very knowledgeable about the process of house purchasing and the areas/towns that we looked at (for first time home buyers like my wife and I, that is very helpful). She is also very patient and flexible! Great work Sara and thank you!
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Working with Sara was an absolute game-changer! As a newly single dad navigating a big transition, I needed someone I could trust, and Sara went above and beyond in every way. She made the entire process smooth, stress-free, and even enjoyable. Her knowledge of the market, attention to detail, and dedication to her clients are truly unmatched.She was always available to answer my (many) questions, offer expert advice, and make sure I felt confident in every decision. She understood my needs and worked tirelessly to find the perfect home for my family. I can’t thank her enough for her patience, professionalism, and support throughout this journey.If you're looking for a realtor who is not just great at their job but also genuinely cares, look no further—Sara is the best! Highly recommend her to anyone in need of a top-notch real estate experience.
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Sara was very responsive to all our questions and follow ups, and we had a lot. She helped us quickly sell our house in South Windsor, and find a new house, then track down all the experts we needed to do an inspection and specialized follow ups including radon, a structural engineer, and other contractors. We ended up buying an older house in Andover. She was very knowledgeable in finding contractors. I was very satisfied with the whole experience of both selling and buying.
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Sara did an outstanding job helping me find the right home, and working diligently to ensure a smooth negotiation and traction with the seller and listing agent. She always responded promptly.
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Sara does a great job researching the property and getting all the important information. She also has a great relationship with attorneys and inspectors.
[Read More]
Sara is very helpful and knowledgeable about all the areas in CT! She is very responsive to text and has many helpful connections for issues such as inspections, septic systems, etc.
[Read More]

Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Most Recent Seller Blogs

SELLER
Easy and Inexpensive Bathroom Updates You Can Make Before Selling Your Home
We’ve compiled these easy and affordable upgrades that can bring style and boost functionality in your...
Read the full article here:
www.iconnteam.com/blog/2026/3/27/easy-and-inexpensive-bathroom-updates-you-can-make-before-selling-your-home
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SELLER
Why You Should List Your Home at the Beginning of the Year
Listing your home at the beginning of the year can give you a competitive edge, get ahead of the market,...
Read the full article here:
www.iconnteam.com/blog/2026/1/7/why-you-should-list-your-home-at-the-beginning-of-the-year
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SELLER
Your Home Buyer Wants To Extend The Closing Date—What Now? [PART 2]
When selling a home, it’s not uncommon for your buyer to ask for more time before closing. This request...
Read the full article here:
www.iconnteam.com/blog/2025/11/25/your-home-buyer-wants-to-extend-the-closing-date-part-2
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Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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159 Chaplin Rd

Eastford, CT 06242

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Sara Jayne Ritchie

sara@iconnteam.com
(860) 965-0883
www.iconnteam.com/team/sara-jayne-ritchie
2 bed
2 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

5 Buyers

Out of the 22,100 people reached through my Facebook advertising campaign in this area, 5 potential homebuyers in your area have shown interest in a 2-bed, 2-bath home like yours.

I've surfaced 5 people in my database looking for a home like yours in Eastford!

Name: Joseph Harris

Phone: (619) 987-9617

Beds: 1 Bath: 1

Price Range: $410K - $890K

Name: Ella Davis

Phone: (819) 445-8542

Beds: 4 Bath: 3

Price Range: $430K - $1.3M

Name: Sophia Bennet

Phone: (814) 657-4551

Beds: 3 Bath: 3

Price Range: $430K - $1.2M

Name: Aaron Richardson

Phone: (519) 639-7384

Beds: 3 Bath: 3

Price Range: $490K - $1.1M

Name: Hannah Moore

Phone: (719) 499-6973

Beds: 2 Bath: 2

Price Range: $490K - $790K

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

280,013

Views on my personal ads on social media
2% increased

17,270

Active home buyers searching on my website
2% increased

2

Active buyers I'm targeting with Facebook ads everyday
2% increased

4

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 159 Chaplin Road, Eastford, CT there are 22,100 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Past Sales in Eastford, CT 06242

My Recent Sales in the Eastford, CT 06242 area!

60

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Data valid as of 3/27/2026

Seller Alert

Your Estimated Home Values

159 Chaplin Road, Eastford, CT
$384,300
Data powered by Image
$346K

$423K
Data as of 03/27/2026
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Data powered by Image
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No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with ICONN Team at LPT Realty. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
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Market Trends in Eastford, CT 06242

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Comparison Chart

2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
50 Professional Photos: Exterior / Interior
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MLS Listing (1) Market Area
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
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For Sale Sign and Flyers
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Scrubbing our 275,000 Database of Active buyers for your home
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Open House
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Showingtime App
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands
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Listing Rocket Campaigns
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MLS Listing (2) Market Areas
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Better Homes and Gardens magazine DataBase Post Card Mailing
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Magazine Quality Detailed Look Book
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3D Matterport / Schematic Floor Plan
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MLS Listing (3) Market Areas
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Drone Photography Video
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Staging Consultation
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AI Enhancement and Staging
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Real Estate Expert

Sara Jayne Ritchie

REALTOR® | RES.0800554

sara@iconnteam.com | (860) 965-0883

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.iconnteam.com/team/sara-jayne-ritchie
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.